Author
Ricardo Fort
4 articles
Feb 8, 2025
10 better ways to spend your advertising budget than a Super Bowl commercial
Sponsorships expert Ricardo Fort breaks down why some brands can't resist the lure of Super Bowl commercials, and what else you can (and possibly should) do with your money
Ricardo Fort
Oct 14, 2024 · finance · Premium
The four driving forces behind sponsorships in football
How you can win sponsors without winning, and the other reasons that brands choose their clubs
Ricardo Fort
Sep 23, 2024 · media · Premium
Inside FIFA's pitch to save the Club World Cup
An urgent meeting called on Friday saw FIFA wheel out the big guns to save its attempt to cash in on the club game, but with resistance from clubs and commercial headwinds the question remains: will it work?
Ricardo Fort
Sep 4, 2024 · finance · Premium
How do we solve football's reliance on revenue from betting companies?
Sponsorships expert Ricardo Fort looks at the confusing advertising environment around gambling
Ricardo Fort
